Building Borrower Loyalty Through Your Tech Stack

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We all get by with a little help from our friends and with the right tech stack, lenders can become the best financial friends (BFFs) their borrowers have ever had. Tools like Sales Boomerang, Mortgage Coach, and Homebot work together seamlessly to help you create these relationships.

NextGen consumers, a group that includes members of Gen Z and Millennials ages 22 to 37, account for 1 in 3 home purchases today. Without guidance from a financial friend, 70% of NextGen buyers rely on Google for personal finance knowledge — and they don’t always get their facts straight.

The best way to be a financial friend is to generate loyalty and build life-long friendships. Tools like Sales Boomerang, Mortgage Coach, and Homebot work together seamlessly to help you create these relationships. Watch Sales Boomerang and Mortgage Coach’s Alex Kutsishin and Dave Savage along with Homebot’s Katie Hoffman-Faulk as they give you the scoop on creating the relationships that will get you customers for life.