
Duration:
30 MinutesDescription:
As the weather cools down at the end of the year, home financing activity tends to cool as well. Unfortunately, adverse economic factors like high mortgage rates and inflation caused the mortgage industry’s winter to come several months early this year, and it will take some time for things to speed back up again.
Fortunately, there is a silver lining to this slow purchase market. Proactive lenders can make the most of their downtime by optimizing the digital tools and tactics that help them succeed. Spencer Schultz will help you do just that in his eye-opening discussion on the ways lenders can leverage the most powerful tools in the industry:
- Retain top producers and stop paying HUGE signing bonuses
- "Google search your database" by using prescriptive scenarios like Cash-Out and Life Events to identify the exact borrowers you should target in the coming months.
- Take advantage of these slow times by creating and enhancing referral partner relationships using SBMC insights and strategies.
- Own your agents' paycheck

Spencer Schultz
Training & Adoption Strategist

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October SBU 101 - Introduction To The Most Powerful Intelligence In Mortgage Lending
February 8, 2023
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