Here's how it works:

This is your lead; let's call her Dot.
Sales Person
Dot wants a new loan.
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She calls you to inquire about her options.
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Unfortunately, Dot can't get a loan because she has Bad Credit.
Bad Credit
You status Dot as Unqualified within your CRM and instantly the Sales Boomerang service springs into action.
We're now tracking Dot to see when her credit meets your minimum criteria.
The moment her credit improves we send you an alert so you can share the great news with Dot.
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By the way, we also send Dot a firm offer of credit (FOC) letter on your behalf. This way you stay fully compliant.
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Pretty awesome, huh?

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